BACKGROUND

Sometimes, inspiration can strike from obvious places.  A trek through The GFB's Instagram feed revealed a lovable bear bicycling through snow to put in work at the office, showing up at festivals and tradeshows.  Wherever the bear went, happiness followed.  So we asked, why not take the bear to shelf?  

SOLUTION

The bar category, overwhelming with clutter, can be a cruel place to do business.  To win attention, we built our design around 2 high-impact focal points, a lovable bear whose facial expressions change across SKUs, and GFB's original, bold logomark.  

The next time you're in the bar aisle, don't be spooked if the Gluten Free Bear sneaks up on you, rawrrrrr.

Check out the GFB redesign feature in Project Nosh, here.

BACKGROUND

When opportunity knocks, you need partners who can help you answer the door. With a 30 day deadline leading up to a Boston Seafood Show debut, we named, branded and designed a 7 SKU lineup of DIY sushi and sashimi kits - all from scratch.   

Check out the full lineup and all the stunning details on the Dieline's exclusive feature.

SOLUTION

Named for and designed to evoke the essence of 'kata,' the image of perfection in Japanese culture, there lies a simple beauty and order to KataModo's packaging that instills confidence and sets an exciting precedent for what the brand and customer will create together.

KataModo’s color-forward mosaic curates a premium promise well beyond category standards in seafood, suggesting a brand reverence for fish in its purest and simplest form, while also serving as an efficient marker for SKU identification.

The result? An iconic identity for an upstart brand with booming distribution to kick off 2017.

BACKGROUND

Predicting the incoming swell of cold pressed juice shots to the marketplace, Nucleus Maximus reached out to KOR’s founder, Jordan Retamar, to invite a collaboration that would fortify his shelf presence. With KOR’s old packaging absent of any discernable brand expression, our transformation would need to define an ownable and emotional play at shelf - all within a tiny label.

SOLUTION

Breezing around Mailbu with our Parisian surfer pal revealed an inherent truth to build the brand upon - its chilled-out SoCal vibes. With limited real estate to nab attention at shelf, we focused on high-impact design, a dual-color canvas, minimal copy and weighted logo lettering for instant brand recognition. To transport shopper’s state of mind to beachy good vibrations, we submerged each SKU in tranquil waves and added a metallic sunrise lifting over the shore’s horizon in the center of the logo.

You can find these bad boys nationally at Whole Foods.

BACKGROUND

A mission-driven, Winnebago-road-tripping group of pals, Alex Cox, Robbie Vitrano and Mark Slagle teamed up to tackle a big cause and churned out a peanut butter company in the process. For every jar sold, Good Spread donates a Mana Pack of lifesaving nutrients (including peanut butter!) to severely malnourished children around the globe.  

SOLUTION

Our mission? Capture the brand’s incredible 1-for-1 proposition clearly in an overwhelming nut butter category.  First, we tackled mission and product communication in one fell swoop, incorporating “lifesaving” as the introduction to each flavor name. Next, we captured the brand’s global reach by introducing a declarative flag, harnessed by the Good Spread logo mark. Finally, we introduced new headlines and copy to make it super simple to understand the impact a single peanut butter purchase could create, changing consumer motives right at shelf.

The outcome? More lives saved.  

BACKGROUND

WellWell is a life-performance beverage featuring organic Watermelon, Tart Cherry and Biodynamic Lemon -nature’s trinity of hydrating, anti-inflammatory and recovery ingredients. A formidable food entrepreneurship group of Larry Praeger, Greg Fleishman and Sagan Schultz wanted to capture the essence of both activity and recovery in one design solution.

SOLUTION

WellWell's iconic use of sea-foam green and spacious upright orientation lend the package a “recovery” vibe while iconically disrupting the beverage category’s design tendencies. Sharp angles, a subtle prism canvas and prioritization of “Prime, Perform, Recover” offer sporty accents to modernize consumer’s definition of what an elevated performance beverage looks like.

BACKGROUND

Vim & Vigor established early success through building a cult following amongst catalog shoppers in America’s heartland. With the brand’s impending move into grocery retail, Nucleus Maximus was charged with redesigning their packaging to compete for sales at shelf while appealing to a broader, younger customer base.

SOLUTION

Designing from scratch, we held every design decision accountable to three things - honoring the brand’s modest roots, accentuating its herbal formula as a point of distinction amongst other apple cider vinegar products, and justifying its super-premium price point. We crafted a custom illustrated sprawl of 14 herbal ingredients to present a striking beauty uncommon to the supplement category. A diamond frame was introduced to provide a modern accent and a clear platform to present product communication.  

Following their buzzworthy launch at Expo East 2017, keep your eyes open for this beauty in the supplement aisle.

BACKGROUND

Industry vet and guru advisor to the beverage industry’s leading brands, Joyce Longfield teamed up with her 8 year-old daughter and budding food genius Sienna to build a brand of peanut-butter alternatives from the ground up, using mighty chickpeas as the star ingredient.

STRATEGY

Chixi is all about the joy and celebration of an allergen-sensitive consumer finally discovering a yummy nut-free alternative to classic peanut butter! So, Nucleus Maximus designed a package that would emanate happiness, starting with a chickpea-shaped heart featuring sprawling SKU-specific colors. PDP messaging focused on addressing the pain points commonly associated with nut-free substitutes that have traditionally underwhelmed on taste and texture.  

 

Finally, discerning peanut butter lovers can have their PB&J, and eat it too!

BACKGROUND

ReGrained and NucMax became fast friends at Rabo Foodbytes Boulder after we were enamored by their visionary concept of repurposing spent beer grains from craft breweries into health bars. So, we decided to jump into their package redesign mid-stream and help guide their transition from stickered labels to screen-printed wrappers.

SOLUTION

With a 2-week deadline and a mandate for a close-in revamp, we focused on enhancing their existing packaging by reworking hierarchy and creating fewer communication lockups – all to free up more product window real estate to help help shoppers see the grain-based bar for all its beauty – not just its novelty.

Keep your eyes out for a full-fledged redesign, coming in 2017.

BACKGROUND

The manifestation of Boulder’s Shine sisters, Potions are enchanted beverages intentionally brewed with transformative ingredients and charged upon energetic frequencies to transform your state of being. Working within the bounds of 1-color printing, we set out to ideate an iconic shelf presence that captured the love that goes into each bottle.

SOLUTION

Opting for simplicity over cliche “potion-hokey” vibes, we built our design around a prominent beaker window that would pay off the essence of a “potion” while revealing the rich color range of the products as a crafty way to diversify beyond 1-color label printing. Capturing the energy that flows into and out of each bottle — we assigned emanating hearts to convey the brand’s values of love and abundance.

BACKGROUND

The brainchild of industry guru's Greg Fleishman and Larry Praeger, Modern Alkeme's Clearing Tonic makes you feel shiny and new. It’s the only functional beverage in the world that packs 13 of the world’s most potent detoxifiers into a little black bottle to free your body of toxins that build up everyday. Our mission was to capture the power of the product with a subdued presence while honoring the Japanese roots of its founders (Jules Wainstein of Bravo’s RHONY and musical composer Chloe Flower).

SOLUTION

Black was quickly identified as an ownable colorway in the category and the perfect canvas to reveal a vibrant red circular bullseye to symbolize the brand’s Japanese heritage. Its fixed centered position conveys the product’s potency and subtly suggests the product’s centering effects. A less is more approach to PDP messaging was utilized to provide relief to the visual clutter of the beverage set.

BACKGROUND

Clean-eating snack icon Tasty Brand sets out to make the world a better place - a world where you can have your cookies and gummies - and feel good about eating them too. In urgent need of a refresh, we set out to revamp the brand to it’s rightful place as the premier option for families who want pure snacks in their pantries.

SOLUTION

Inspired by the idea of “Elevated Snacking”- we took to the sky to capture the idealism of a perfect day. We anchored the Tasty logo in a radiating sun, upgraded to best-in-category product imagery, nestled gummies and cookies in care-free clouds that connect from SKU to SKU across an airy sky blue canvas and summed it all up with a fitting tagline - Good. Clean. Fun.

BACKGROUND

A collective effort forged by Mexico’s pioneering Agave farmers and producers, Nucleus Maximus was enlisted to translate the brand’s humble roots into a story that would romance the American consumer.

SOLUTION

With feet on the ground in the heart of agave country, Nucleus Maximus crafted a brand strategy that would bring shoppers “Closer to the Source” in a category left untapped of authenticity and premium segmentation. Celebrating the proud tradition of agave farming in Mexico, we dubbed the brand Native Agave and outfitted its packaging with pattern work that honored life in the fields and the tools of the trade, while weaving in craft tequila undertones contrast the commodity presentation of category leaders.